Embracing the latest print technology…

Print is dead, right? Far from it. We prefer to take a long term, common sense view of print media. OK, web design and online marketing have come to the fore in recent years and printed marketing materials – direct marketing for instance – have taken a back seat. But the print industry is fighting back. New digital print methods and machinery are making low quantity, top quality print accessible to smaller and smaller businesses. Offset print is on the increase after a few undoubtedly lean years. And direct marketing campaign response levels are looking healthier than they have for a decade.

Far too many creative design businesses have sat on their print laurels, for far too long. We, on the other hand, believe in the power of print. That’s why we headed for Ipex 2010 recently to soak up the latest in new print technologies, equipment and consumables. And we weren’t alone. The place was jam packed with visitors, and exhibitors were doing a very brisk trade indeed. In fact tens of millions of pounds worth of orders changed hands – proof that print is on the up!

1000 exhibitors from 40 countries can’t be wrong. If you’ve neglected the potential of print because you’re concerned about the costs or you’re too tied up with online marketing, think again. A carefully considered print campaign might be just the thing to help you gain ground over your competitors. Whatever your print project, we’re fully informed about the latest technology. And we’re properly armed with the knowledge needed to make print work its hardest for your business.